By Dairon Canel · Founder, Proven · Updated July 2026
Pay once. Validate forever.
Proven's founding lifetime plans are one payment for a monthly Founder's Brief allowance, forever. Founding Lifetime is $299 for 5 briefs a month. Founding Business is $999 for 20 briefs a month, plus a founder-reviewed brief and a client-work license. Founding spots are limited — the plan cards below show the live count. Allowances reset on the 1st. Extra briefs cost members $9.
Founding Lifetime
- 5 briefs every month, forever — allowance resets on the 1st
- 60 briefs a year — $1,140 at list price, for $299 once
- Extra briefs at $9 each, members only
- Founding price locked for life — immune to future increases
Founding Business
Best value- 20 briefs every month, forever
- One brief personally reviewed by the founder, with a written risks memo
- Client-work license — use briefs as deliverables in paid client work
- Every future paid feature included, forever
The math
Founding Lifetime
5 briefs a month is 60 a year — $1,140 at list price. You pay $299, once. It pays for itself inside month four.
Founding Business
20 briefs a month, every month, plus the founder review and the license to bill clients for the research. One brief delivered to one client covers a meaningful slice of the $999 on its own.
Validating a batch right now rather than a pipeline over time? The brief packs ($19 / $69 / $149) are one-time and never expire.
Lifetime questions
What does "lifetime" mean here?
Your plan is active for as long as Proven operates — no monthly payments, no renewals, nothing to cancel. You pay once and your brief allowance arrives every month.
When does the monthly allowance reset?
On the 1st of each month (UTC). The allowance is set back to your tier’s cap — 5 briefs on Founding Lifetime, 20 on Founding Business. Unused allowance briefs don’t roll over; purchased briefs and $9 top-ups never expire.
What if I need more briefs in a month?
Members top up at $9 per brief — below every pack’s per-brief price. Top-ups land in your purchased balance and never expire.
What happens when the founding spots fill?
Founding Lifetime moves to $499. The founding cohort keeps their price forever — it’s locked against every future increase.
Can I upgrade from Founding Lifetime to Founding Business?
Yes — while Business spots remain, upgrade directly from your plan card. You pay the difference between the two plans (the exact price shows on the upgrade card), and the full Business monthly allowance applies immediately.
Are lifetime plans refundable?
Lifetime plans are non-refundable except where required by law. The 14-day satisfaction guarantee ladder still applies to individual briefs: account credit, re-run, troubleshooting.
Can I use briefs for client work?
On Founding Business, yes — it includes a client-work license to deliver briefs to paying clients. Founding Lifetime and brief packs are for your own ideas.
Written by Dairon Canel with AI assistance for research and structure.