Legal

Terms of Service

Last updated: November 1, 2026

1. What Proven Is

Proven is operated by Dairon Canel, doing business as Proven. In these terms, “Proven”, “I” and “we” mean the operator. Proven sells starter kits for people starting a business, like the Cleaning Business Starter Kit, covered under “Starter kits” below.

Proven is a startup validation and execution tool for solo founders. It takes an idea through four phases, Ideate, Validate, Build, and Launch, each with tools built on real data: pain evidence from Reddit, Hacker News, and App Store reviews, competitor and pricing research, a persona and positioning generator, a go-to-market plan, and tools that keep watching your market and your competitors after you have shipped something. Every account sees the full roadmap from the moment you sign up. A free account covers one idea; a subscription covers as many as you want and adds the weekly market and competitor scans.

2. Accounts

Accounts are free to create. No credit card required to sign up. If you buy before creating an account, we create one for the email you enter at Stripe checkout; if that email already has a Proven account, the purchase is credited to it and you sign in through a link sent to that email.

3. Subscription and Billing

Proven runs on a monthly subscription, $1 a month right now, with 4 spots left at this price before it steps up to $2. The price steps up as spots fill. The price you join at is the price you keep for as long as your subscription stays active, even after the public price moves past it.

Every account is free to create and comes with the full roadmap, visible from day one. A free account covers one idea and a first run of each tool on it. Running a tool again, or adding more ideas, requires a subscription.

There is no trial. Your card is charged when you subscribe, and payments are not refundable. You can cancel anytime from your account settings. Canceling stops future billing, and your access continues until the end of the period you already paid for. Prices may change for new subscribers; if you are already subscribed, your price stays the same unless you cancel and resubscribe later at whatever price is available then.

If you purchased a Founder's Brief pack or a Founder's Brief before the subscription launched, that report is yours permanently. You can still read it, and it is never deleted, even though Proven no longer sells or generates new Founder's Briefs.

Starter kits

Starter kits, like the Cleaning Business Starter Kit, are sold for a one-time payment. A kit stays on your account for as long as your account exists, unless the purchase is refunded or disputed, which closes the kit on your account.

Kit guarantee. If you do the kit's 30-day plan for your track and no one has paid you for a clean by the end, you can ask for a full refund. Send the request from the refund form inside the kit between day 30 and day 60 after your purchase, with what happened, the outreach you did, and at least one screenshot of the messages or posts you sent. I review each request against the plan days you ticked in the kit and the proof you send, and I may decline a request when the plan wasn't done. The guarantee covers the 30-day plan only, not the growth stages after it. Each buyer can make one refund request per kit, including after buying the kit again. Approved refunds go back to the original payment method.

The “payments are not refundable” rule above applies to the subscription; kits follow this guarantee instead.

Using a kit. Buying a kit gives you a personal licence to use it for your own business. You can copy, edit and send the templates, agreements, scripts and flyers to your own clients. You can't resell, share or publish the kit or its files.

What a kit covers. Kits are written for the United States; buyers elsewhere, including Canada, should check local rules and prices. A kit is general business information, not legal, tax, insurance or financial advice. The agreements are starting templates: check your state's rules before you use them, and have a local attorney review them if you can.

Results. Kits and articles share other owners' reported results, with links to where they said them. Those owners didn't use the kit, and their numbers aren't a promise of what you'll earn. Your results depend on your area, your prices and the work you put in.

Buyers in the EU and UK. At checkout you ask for access to the kit right away and agree that this ends the 14-day right to cancel a digital purchase. The kit guarantee above still applies.

Affiliate links. Some links in kits and articles are affiliate links. If you buy through one, Proven may earn a commission at no extra cost to you.

4. Your Ideas and Products

You own everything you submit. Your products are private; only you can see them and everything Proven generates for them. We do not share, sell, or use your submitted ideas or product data for any purpose other than running Proven for you and delivering any features you explicitly activate.

5. AI-Generated Content

Everything Proven generates (persona and positioning analysis, competitor research, go-to-market plans, and the rest) is produced by AI using the data you provide as input. Treat it as a signal, not business advice, market research, or investment guidance. Proven makes no guarantee of accuracy or market outcomes. Build decisions are yours.

6. Acceptable Use

You are responsible for what you submit. Do not submit content that is illegal, harmful, or violates third-party rights. Automated submissions and scraping are prohibited. We reserve the right to suspend accounts that violate these terms.

7. Limitation of Liability

Proven, its tools and its kits are provided as-is, without warranties of any kind, including any warranty that they fit a particular purpose or will get you a result. We are not liable for indirect, incidental, or consequential damages arising from your use of the platform or a kit, or from decisions made based on them. Our total liability for any claim is limited to what you paid Proven in the 12 months before the claim.

Nothing in these terms limits rights you have under consumer protection laws that can't be waived.

8. Governing Law

These terms are governed by the laws of the State of Florida, USA. Any dispute goes to the state or federal courts in Florida, or to small-claims court, unless the consumer laws where you live give you the right to bring it there.