Cleaning business starter kit
A digital kit for starting a home or Airbnb cleaning business. It gives you a day-by-day plan to your first paying clients, the message to send each day, and agreements, checklists and flyers filled in with your business name.
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Week 1 · Day 4
Message the first 20
Send script W1 to the first 20 people on your list, one at a time, by name. Send each one personally, never to a group chat.
Hi ___! Quick news: I've started a home cleaning business, Sample Co. Cleaning. I'm taking my first few clients in Eastside this month with $___ off the first clean. Would you want one, or do you know someone who'd like their place cleaned?
For the first month, when nobody knows your name yet
You've decided to clean homes or Airbnb rentals for money. You have the time and the willingness. What you don't have is anyone booking you.
Most guides tell you to get an LLC, buy insurance and “market yourself”. Then they stop. Day 1 is where most people get stuck, because nobody tells you who to message first or what to say.
The kit picks up right there. It's built for two starts:
- Homes. Standard, deep and move-out cleans for families in your area, most of them booking every week, two weeks or month.
- Airbnb turnovers. Resetting short-term rentals between guests for hosts who need the same cleaner again and again.
Not sure which one? Start with homes. It needs the least setup, and you can switch later.
One job a day for 30 days
Each day gives you one job, the script or file for it, and a done check you tick off, like “20 personal messages sent”. If a day runs long, finish it tomorrow. Here are some of the days on the homes track:
Week 1: set up and tell people you know.
- Set your prices
- Buy supplies and time a clean
- Write your warm list
- Message the first 20
- Message the next 20 and ask for referrals
- Look legit online
- Your launch posts
Week 2: your first cleans.
- Follow up
- Answer every inquiry fast
- Book a test clean
- Flyers
- Insurance and bond
- Your first clean
- Ask for the review and the next booking
Week 3: reach strangers nearby.
- Realtors and property managers
- The neighbors of your clients
- Follow up on open quotes
- Referrals
Week 4: turn first clients into recurring ones.
- Offer recurring to one-time clients
- Count your reviews
- Go back to the "maybe later" people
- Lock in next month
After the 30 days, the kit keeps going. Fill your week, then your first hire, then small offices and churches. Each stage opens when you hit its milestone.
Everything you'll send, print and sign, with your name already on it
You type your business name, phone, email and service area once. Every script, agreement, checklist and flyer in the kit uses them.
Residential cleaning service agreement
This agreement is between Sample Co. Cleaning (“the Cleaner”), Alex, (555) 010-2040, hello@example.com, and:
Client name:
Service address:
1. Services
☐ Standard clean ☐ Deep clean ☐ Move-in / move-out clean
2. Schedule
☐ One time ☐ Weekly ☐ Every two weeks ☐ Monthly
3. Price and payment
Standard clean
Sample Co. Cleaning
Kitchen
- ☑ Wipe countertops and backsplash
- ☑ Clean the outside of appliances
- ☑ Clean inside the microwave
- ☐ Clean the stovetop
- ☐ Scrub and shine the sink and faucet
Bathrooms
- ☐ Clean and disinfect the toilet
- ☐ Scrub the shower, tub and tile
Client:
Date:
Cleaned by:
Sample Co. Cleaning
Come home to a clean house
Home cleaning in Eastside, every week, every two weeks or once a month.
$__ off your first clean
Text or call (555) 010-2040
Sample Co. Cleaning
Alex · (555) 010-2040
Serving Eastside
☑ Quote ☐ Invoice
Payment: ☐ Cash ☐ Card ☐ Zelle / Venmo ☐ Check
- The plan for your track, then three growth stages.
- Scripts for every message: people you know, local groups, hosts, follow-ups, quote replies, the review request, and the awkward questions ("Are you insured?", "Can you do it cheaper?").
- Pricing calculator that starts from published US prices. Change the inputs to match your area and how long your cleans take.
- Service agreements for homes, Airbnb hosts and offices. They open in Word or Google Docs so you can change the wording.
- Client intake form, quote and invoice.
- Cleaning checklists for standard, deep and move-out cleans and Airbnb turnovers, with lines for the client, the date and who cleaned.
- A flyer with tear-off tabs and an Airbnb host one-pager, ready to print.
- Startup costs for supplies, insurance, bonding and the LLC, with what each usually costs and where the number comes from.
- Look legit online, the free setup that makes strangers trust you enough to book.
The agreements are a starting point written for any US state. They aren't legal advice.
How a few owners got their first clients
These are their own numbers, from interviews. Yours will depend on your area and your hours.
- Logan Robison built a simple website for his Airbnb cleaning business in Arkansas. His first job came two days later and paid $500. (The Workbench)
- Neel Parekh started MaidThis in Los Angeles for about $800 all in, cleaning homes. A few months later Airbnb hosts started calling, and he moved to turnovers. (Starter Story)
- Blake and Cleia Hickman got their first clients in San Antonio from family and people they already knew. Word of mouth and recommendations on Nextdoor and local Reddit threads did the rest. They have 12 cleaners now. (VoyageSanAntonio)
All three started with people nearby and people they knew. The plan's first two weeks do the same thing, with the messages written out.
What else you could buy
| Option | What you get | Price |
|---|---|---|
| Template bundles on Etsy | Canva templates to edit yourself: flyers, invoices, contracts, social posts | a few dollars |
| Done-for-you starter kits | Commercial equipment, supplies and a set number of leads | over $1,000 |
| This kit | A day-by-day plan to your first clients, the messages to send, and files filled in with your details | once |
The template bundles give you the files. The kit tells you what to do with them each day, and fills them in for you.
Do the plan. If no one pays you, get your money back.
Follow the 30-day plan for your track. If you finish it and no one has paid you for a clean, ask for a full refund.
The refund form is inside the kit. It opens on day 30 after you buy and stays open until day 60. Tell me what happened and what outreach you did, and attach at least one screenshot of the messages or posts you sent. I check each request against the plan days you ticked, and I can decline it if the plan wasn't done. You can send one request. Approved refunds go back to the card you paid with.
Get the kit
- The 30-day plan for homes or Airbnb turnovers, then three growth stages
- Every script, agreement, checklist and flyer, filled in with your details
- Pricing calculator and startup costs
- Your money back if the plan doesn't get you a paying client
The kit isn't on sale yet.
One payment. Opens in your browser right after checkout. By buying you agree to the Terms.
Questions
Does it include cleaning supplies?
No. It's a digital kit: a plan, scripts and files you open in your browser and download. The startup-costs section lists the supplies to buy and what they usually cost.
Can I edit the files?
The agreements, intake form, quote and invoice open in Word or Google Docs, so you can change anything. Checklists and flyers are PDFs to print. All of them come filled in with the details you enter in the kit.
Do I need an LLC before I start?
No. If you start cleaning for money without registering anything, you're a sole proprietor by default, and the SBA describes that as a way to test a business idea before forming a more formal business. That's how I'd start: get paying clients first, then form the LLC once money is coming in. The plan gets your insurance and bond in place in week 2, before you clean for strangers, and the LLC decision comes in stage 2, once clients pay every week. Startup costs lists what each one usually costs.
Does it work outside the US?
The plan and scripts work anywhere. The prices, startup costs and agreements are written for the US, so outside it you'd adjust those to your country.
How long do I have access?
The kit stays in your account. You can come back to the plan and download the files again whenever you need them.
What if I don't get a client?
Do the 30-day plan for your track. If no one has paid you for a clean by the end, ask for a full refund from inside the kit between day 30 and day 60, with at least one screenshot of your outreach. I check it against the days you ticked and can decline it if the plan wasn't done. Full terms.
Day 1 is setting your prices. You could have them written down tonight.
The kit isn't on sale yet.